Pinterest: More Than Just a Flash in the Pan
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Pinterest: More Than Just a Flash in the Pan

Wednesday, February 29, 2012 by Laine

It’s no secret that the Internet lovers are flocking to Pinterest. 30 days ago, I didn’t know anything about it but with an average of 1.36 million users daily and growing, the social photo pinboard has taken the web by storm, and top online retailers are creating Pinterest boards. So, is Pinterest worth looking into?

I certainly think so. It’s a great way to organize and share all the cool, beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse boards created by other people. (Maybe steal Mom’s cookie recipe?) Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. Who’s on Pinterest? Well, so far, 2 out of 3 users are women, between 25-44 years old, with at least half having children.

This has caught the eye of some pretty large companies such as Marthastewart.com, Country Living, Self Magazine, and Elle Decor. Pinterest is right up their alley, since it’s way more than just advertising a product in their magazine. It’s a way to gauge customer interest, as well as turn customers into brand ambassadors—every pin is a testimonial link to what they are advertising. From Pinterest.com, here are some other ways you can use this rapidly-growing site:

Redecorate your Home!
Joy uses Pinterest to save decorating ideas for her new home in LA. She saves patterns, furniture, and accessories that catch her eye.

Plan a Wedding! 
Divya and Ben use Pinterest to plan their wedding. Their moms can leave comments about the dresses, flowers, and ties they pin up. 

Find your Style!
Tim uses Pinterest to share his personal style. He pins clothing, shoes and accessories he finds while browsing stores and fashion blogs.

Save Your Recipes!
Jessica uses Pinterest to discover new gluten free recipes. She always has a collection of tasty appetizers and desserts she can cook when she’s hungry and looking for ideas.

In some cases, publishers are also adding pin buttons to their sites, reminding readers to save their content to Pinterest. Marthastewart.com recently added a pin button to its social toolbar, in between the Facebook Like and Google +1 buttons, solidifying Pinterest as a social force to be reckoned with.

While publishers and retailers are both reaping the rewards of traffic increases, it’s still not clear whether Pinterest will be a hit. Pinterest’s goal is to connect everyone in the world through the “things” they find interesting. According to Pinterest, a favorite book, toy, or recipe can reveal a common link between two people. What’s your opinion, do you use or like Pinterest? As always, let me know in the comments.

-Steve Murphy, CA CFO


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