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SXSW 2011

Thursday, March 17, 2011 by cyberacoustics

South by Southwest - I have to admit, this one was flying low under my radar. To most, it might not be a big event, but it has launcehd some powerful stuff. If you've never heard of the South by Southwest Interactive festival (SXSWi), your geek-tuned ears should perk up from all the big tech news this week as the conference went down in Austin, Texas. 

SXSW has launched many cool services that we know and use today. Ever hear of Twitter? Four years ago, Twitter was just nine months old before it kicked into gear at SXSW 2007. Dominant location check-in service, Foursquare, pulled off a similar trick, launching its check-in service at SXSW 2009. It now has around 7 million users. This year, a gaggle of group texting services are battling to own the space. 

Sites like Yobongo, GroupMe, and Beluga (recently purchased by Facebook) are trying to make a statement. These services allow users to start private message conversations with small groups of friends without suffering text message charges. If you're throwing a last-minute party, you don't want to invite 2,000 of your Twitter followers. 

Social media and tech start ups have traditionally been the themes of this conference. However, in addition to being a launch pad for new sites and apps, SXSWi is all about big ideas in technology - where are we going, why, and how will we get there?

What cool news did you take away from this year's SXSW?

- Steve Murphy - CFO, Cyber Acoustics


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