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Ouya Says “Booyah” to Xbox, Playstation, and Wii

Thursday, July 12, 2012 by cyberacoustics

Haven’t heard about Ouya? Well, maybe that’s because it doesn’t technically exist yet. It’s a silver and black cube that’s been designed to shake up the console gaming market. How do I know this? Ouya, launched on Kickstarter a few days ago, has already raised over $4 million dollars with over 30,000 pledges—in fact, it was the fastest kickstarter project to reach $1 million. So what, exactly, is Ouya?

It's an Android-powered open gaming console. This is important because game developers still need permission from companies to produce Xbox 360, PlayStation 3, and Wii games. Additionally, they have to pay for development kits to make games for these companies, which can get very expensive. That won’t be the case with Ouya, which opens up the market for all levels of developers.

All developers—anyone who wants to—can now make games for the Ouya without having to pay any fees, like licensing, retail, or publishing fees. No pun intended, but this is a real game-changer. Not only does it democratize the development community, it lets talented developers who may not have the financial resources have their games be available for console play.

Check it out:

 

 

The price looks to be around $99 retail, and with games ranging from free to $9.99, there’s really no good reason NOT to try Ouya. I know I will—how about you? 

-Steve Murphy, CA CFO


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