Happy 30th Birthday to MTV
Tuesday, August 2, 2011 by cyberacoustics
I can’t believe it! 30 years ago this week, music videos could be viewed during the day instead of the wee hours of the morning. For years, we turned to MTV for music programming, as it was the bastion of hip culture. I bet you didn’t know that the first video ever played on MTV was “Video Killed the Radio Star” by the Buggles.
I don’t watch MTV anymore, not just because I am old, because there’s no more music. When it started, MTV You know stood for M(usic)TV, but now I think it should be called RTV for R(eality)TV. Music videos are only available during odd hours when I am either sleeping or working. Now I’m stuck with shows like “Jersey Shore,” “The Hills,” and “16 & Pregnant.” I’ve got nothing against these shows, per se, but how do you justify airing them on a MUSIC channel?
For a brief period between 1996 and 2002, all hope wasn’t lost. MTV created MTV2 and it was at first very much like the original MTV: free-form music with VJs introducing the videos. Suddenly and sadly, MTV2 suffered the same fate as its older brother and became the home for countless episodes of “Pimp My Ride.” No one seems to care about the music anymore, and that’s a real shame. MTV has become limp and useless. It has become one of the most insignificant channels on your cable box. It has lost its essence and lost its focus. It has lost everything that used to make it great.
Youtube may be the new preferred venue for watching music videos and that may be why MTV ultimately gave up its position. The truth is, MTV in its peak form, as a free-form, eclectic place to view music videos and learn about new music ruled! Now it’s just another reality channel conforming to trends instead of setting them.
-Steve Murphy, CA CFO