Americans are spending a lot of time online these days
Tuesday, December 14, 2010 by cyberacoustics
According to a survey released by Forrester on Monday, Americans are now spending as many hours online as they do in front of their TV screens. How many hours? Lucky 13, if you can believe it. That's 26 hours a week, or almost 4 hours a day. While the amount of time spent watching TV has remained roughly the same in the past five years, Internet use has increased by 121% in the same time frame.
We all know why Internet use is up - social networking and video streaming. But surprisingly, online shopping is on the rise too. With e-commerce up 40%, it's obvious that times are changing.
Do you remember the days of brick and mortar options like Circuit City, Comp USA, Good Guys, and your local electronic stores? Where you could compare prices and service and talk to a sales person, you know, in person. Those days are slipping further and further away, because we're now turning to the Internet for our purchases.
I know it's easy to shop online, compare prices, and look for the best deal with your online coupon codes. However, it always boils down to getting the right product and the service to back it up.
Yeah, yeah, yeah, you're saying to yourself, "Go for the ones with the best reviews." But have you ever thought about who may be writing those reviews?
Now, I'm not a GenX or GenY, but I do know where I can go to get a good idea on what I'm buying. Not the 50" flat screen, big-ticket item, but general items. Personally, I like YouTube. You get to see what you're buying, how it works, and get a good idea as to whether it meets your expectations. Take Nanodots, for example. I heard about them, thought they were cool, but I didn't know if I would like them. Once I saw a couple of videos, I was hooked.
Cyber Acoustics realizes how important YouTube reviewers are. That's why we have created our CA.TV portal - a place where you can visit and see what people are saying about our products.
After seeing the videos, we know you will make the right decision for your purchase.
While you're at it, leave us a product review here on our official site. Help your fellow buyers out.
- Steve Murphy, CFO - Cyber Acoustics